When running a nonprofit, it’s important to understand what you are able to handle in house and what is beyond you and your team’s capabilities. Asking your team to take on tasks for which they are unequipped—either because they don’t have the skills or knowledge, or simply because they don’t have …
Nonprofit Marketing Blog
Embracing AI In Google Ads: New Results For Nonprofits
The digital marketing landscape is experiencing a seismic shift. And nonprofits with Google Ad Grants need to pay attention. AI unfortunately is not just another buzzword—it's fundamentally transforming how your supporters find you online, and how your $10,000 monthly Google Ad Grant …
Google Ad Grant Management That Includes Lead Magnets
Have you thought about running Google Ads to promote your nonprofit? Maybe you have but then immediately dismissed the idea, thinking, “No one is searching on Google for nonprofits to support, except maybe on Giving Tuesday.” This is largely true. People aren’t necessarily on Google to find …