Let’s talk a little about marketing automation technology. If you aren’t yet familiar with this term, it refers to the use of specialized software to automate certain repetitive marketing tasks. This technology can be used to enhance and help streamline email marketing, social media marketing, and …
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Email (Yes, Email!) Is Still the Most Effective Marketing Channel, According to Our Nonprofit Marketing Agency (and Pretty Much Everyone Else)
If you’re in your 40s or older, you still remember when email was brand new and just starting to take off. You can probably recall your first personal email address, which most likely ended in aol.com, yahoo.com, or hotmail.com (or maybe it still does). Email changed the way we communicated, …
How Our Nonprofit Marketing Agency Helped a Minneapolis Area Organization Get Their Message Out
When you hear the term “marketing,” do you sometimes feel like you’re not really sure what that has to do with your nonprofit? Marketing is for businesses trying to turn a profit, right? Well, not necessarily. Marketing is for any nonprofit that wants to grow, whether that means serving more …
