The very phrase is enough to make any nonprofit director’s mind go … Ugh: Donor fatigue Donors are human beings. They tire. They lose heart. They have money struggles. They lose sight of the problem. They feel nagged and taken for granted. They start suspecting the people they support aren’t …
Nonprofit Marketing Blog
The Secret to Nonprofit Landing Pages That Convert (Plus How to Create Your Own)
Nonprofits that succeed in today’s technological era recognize that the Internet has become an essential platform for communication and outreach. Nowhere else can organizations connect with a global audience and capture newfound support at the click of a button. But the path to convert someone …
The Problem With Giving Tuesday (And What To Do Instead)
Nonprofits looking to tap into the generosity of the wider public have to get creative. While most people are kind-hearted and love the idea of supporting philanthropic causes, interrupting their busy days and convincing them to pull out their wallets is another matter entirely. Events …