When running a nonprofit, it’s important to understand what you are able to handle in house and what is beyond you and your team’s capabilities. Asking your team to take on tasks for which they are unequipped—either because they don’t have the skills or knowledge, or simply because they don’t have the time to devote to them—is a recipe for frustration or burnout. A good leader is one who assesses their team’s strengths and then tasks them with the things that they can do successfully to benefit the organization as a whole.
On your team, you likely have employees and volunteers who are passionate about your cause. They may be great at completing the tasks that are central to your mission, like working with your clients, putting on events, or speaking on behalf of your organization, but they might not be as skilled in some of the administrative tasks that are necessary to keeping a nonprofit going and helping it grow.
Marketing is an area that often falls to the wayside when there is no one willing and able to spearhead it at an organization. Without an intentional marketing plan, it is difficult to get the word out about your nonprofit—either to potential clients or supporters. Hiring a nonprofit marketing agency in Charlotte can be a game changer!
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When you work with a nonprofit marketing agency like Beeline, you can outsource all of your marketing, or just the tasks that you can’t handle in house. Some of our clients have our team manage their Google Ads campaigns, which brings traffic to their websites, while others have us communicate with new subscribers via a series of emails. Others have the Beeline team create digital “lead magnets,” such as quizzes, studies, and webinars, that help bring in new subscribers. Our team can also create compelling donation pages, help nonprofits connect with corporate partners, and more.
Here at Beeline, we know that there is no one-size-fits-all approach to nonprofit marketing, so every plan is customized according to the organization’s needs. We are a nonprofit marketing agency for every type of Charlotte charitable organization.
Because we offer customized marketing plans, we are also able to work with just about any size of budget. If you’ve always thought professional marketing services were unaffordable, you might be surprised—especially when you take into account the return you could get on your investment.
We would love to talk to you about how our marketing agency could benefit your Charlotte nonprofit. Schedule a call with us and ask us anything you’ve been wondering about when it comes to working with a nonprofit marketing agency.
