No two nonprofits are the same. Some organizations are basically run by a single individual, while others have large teams of employees. Still others are run by a small team that is supported by dedicated groups of volunteers. One thing that many small- to medium-sized nonprofits have in common, though, is that they don’t often have a marketing expert on their team. Sure, they may have an employee or volunteer who is great at Instagram, or a talented writer who can write compelling email copy, but they don’t typically have someone who is handling the organization’s marketing full time—someone who creates a marketing strategy and then oversees its implementation.
Many nonprofits use a “handle it as it comes” approach to marketing. When they have an event coming up, they send out an email and put an event page up on their website. When they have some photos to share, they put them on Instagram. When they launch a fundraising campaign, they may hit all available channels to ask for donations. But in between major events, there’s probably not much going on in the way of marketing.
If you want to grow your nonprofit, marketing needs to be an ongoing effort. Even when it feels like there’s nothing new or exciting to talk about, you need to stay on the radar of your existing supporters, and at the same time, be reaching out to new people.
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If that sounds exhausting or overwhelming, it doesn’t have to be! At Beeline, we work with nonprofits in Boise and all over the country to help them with their marketing. Our nonprofit marketing agency offers different levels of service, depending on your nonprofit’s strengths and needs.
Do you have a strong team of employees and/or volunteers who just need some structure to work within? We can help you come up with a marketing plan that they can then implement (with some coaching from us, if needed). Do you just need help in one specific area of marketing, like Google or Meta advertising? We have the expertise in these areas and can run effective ad campaigns on behalf of your nonprofit.
With every client, Beeline takes a customized approach so you’re not paying for services that you don’t actually need. We work within your budget and come up with a plan that you can afford that will also give you a good return on your investment. Our team is known for coming up with creative, affordable marketing solutions that provide our clients with results that often exceed their expectations! (Take a look at our case studies to see what we mean.)
We’d love to talk with you about how we can work together to grow your nonprofit. The first call with us is free! Visit our contact page to schedule a call.
