A Nonprofit Marketing Agency in Colorado for Organizations Hesitant to Spend Money on Marketing

In our many years working as a nonprofit marketing agency in Colorado, we’ve spoken with many nonprofit leaders who were hesitant to spend money on marketing for their organizations. They know how hard they worked to bring in those funds in the first place, and sending that money back out to pay for something that doesn’t seem to further their mission in a direct way feels, well, wrong. What would donors say if they knew that some of the money they gave to a nonprofit was being spent on a marketing company?

Here’s where nonprofit leaders often need to shift their thinking: marketing should not be viewed as an expense, but as an investment. When done right, every dollar spent on marketing is multiplied, allowing an organization to do even more great work to advance its cause.

An Affordable Nonprofit Marketing Agency in Colorado

We understand that creating that first marketing budget can be difficult for many small nonprofits. That’s why, here at Beeline, we offer entry-level marketing plans. These affordable plans allow our clients to handle some of the marketing work in-house under our professional guidance, helping them save money.

With these “do-it-with-you” plans, the Beeline team works closely with a nonprofit’s internal team to develop a comprehensive marketing strategy and then guide its implementation. This approach can save a nonprofit a significant amount compared to a full-service, “do-it-for-you” marketing plan, while still delivering strong results.

This approach isn’t right for every nonprofit, but for organizations with a strong in-house team or a reliable volunteer base, it can be an excellent option.

Using the Google Ad Grant Strategically

One of the first things we do for many of our nonprofit marketing clients is help them get set up with the Google Ad Grant. This program provides qualifying nonprofits with advertising credit on Google valued at up to $10,000. The great news is that most nonprofit organizations do qualify for the Google Ad Grant.

Running Google Ads can help people who are searching for specific services find a nonprofit that provides them. It can also help nonprofits discover new supporters—people who may have never otherwise learned about the organization.

Using Google Ads to increase support often requires creativity. After all, not many people are searching on Google for places to donate their time or money. At Beeline, we often use what are called “lead magnets” to bring people to a nonprofit’s website. From there, the organization can capture their contact information, add them to an email list, and, over time, convert them into supporters.

A lead magnet is a free incentive—such as an e-book, quiz, webinar, or other resource—that appeals to people who may be inclined to support the nonprofit. This approach has worked extremely well for our clients. (You can read about one particularly successful example in this blog post.)

Are you a nonprofit leader who wants to grow your organization but feels hesitant about investing in marketing? We’d love to talk with you. We won’t give you a hard sell or pressure you to sign up for one of our marketing plans. Our goal is simply to learn more about your organization and its growth objectives, and then determine whether our nonprofit marketing agency in Colorado would be a good fit to help you achieve them.

Contact us today, or schedule your free consultation.