You don’t have to look too hard to find a nonprofit organization in Colorado Springs. There are so many great charities that are doing great work in and around The Springs! It’s not just Christian nonprofits either—although there are a good number of those. There are also animal rescues, veteran’s organizations, environmental groups, homeless shelters, as well as nonprofits benefitting individuals struggling with a variety of physical and mental challenges. If you have a need, the good people of Colorado Springs are there to help!
If you run one of the many nonprofits in Colorado Springs and have had trouble getting the word out about your cause, or connecting with like-minded individuals who could turn into supporters, working with a nonprofit marketing agency could be just what your organization needs to help spread the word.
If you’ve been running a nonprofit for a while, you may have worked with a nonprofit marketing agency in Colorado Springs in the past and found it to be too expensive for what you got out of it. In other words, the return on investment wasn’t there. There are a couple of reasons why this may have been the case.
First of all, many of the marketing methods that were used in the past were expensive! Sending out mailers involved design, printing, and mailing costs, all of which add up, and mailers historically have low response rates. Advertising in print publications or on the radio is also pricey and doesn’t typically yield great results. When you have high advertising and marketing costs, coupled with poor results, you could understandably conclude that marketing isn’t worth it.
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In other scenarios, there are nonprofits who have worked with marketing agencies that were more tailored to working with businesses. They know how to help businesses attract potential customers, but then struggle to translate their methods to the needs of nonprofits.
There are also marketing agencies that simply don’t keep their promises. They come up with a grand plan for how they will help grow a nonprofit, but then fail to fully follow through with their plan.
If any of the above scenarios sound familiar, we encourage you to give marketing another chance! What likely happened was that you were working with the wrong marketing agency.
Here at Beeline, we stay current on all the latest marketing methods. And here’s the great news about that—many of the latest methods are more affordable and more effective than the advertising and marketing methods of the past! We use various marketing channels to help you connect with people who might not otherwise hear about your organization, but who are more likely than the average person to become a supporter. This is called “targeted marketing,” and it is very effective!
We only work with nonprofits and have curated our marketing services to focus on those that are the most effective for our nonprofit clients and their needs. The marketing budgets we have to work with are used strategically to bring in the best results possible. We believe in having a high level of accountability to our clients, so we provide regular reports, which include the results of any current advertising campaigns.
Does Beeline sound different than the nonprofit marketing agencies you’ve talked to or used in the past? We’d love to tell you more about what we do and how we’ve helped nonprofits grow their organizations.
Let’s see if we’re a good fit! Contact us by phone or by email, or schedule a free Zoom consultation.
