Working with a Nonprofit Marketing Agency in Colorado Springs That Uses Marketing Automation

Let’s talk a little about marketing automation technology. If you aren’t yet familiar with this term, it refers to the use of specialized software to automate certain repetitive marketing tasks. This technology can be used to enhance and help streamline email marketing, social media marketing, and more. The business world has been using marketing automation technology for a long time, but many of the nonprofit leaders we talk to have yet to adopt any of these tools.

Our nonprofit marketing agency often recommends marketing automation strategies to our “do-it-with-you” clients in Colorado Springs and gets them set up with the tools that will most benefit their organizations. For our “do-it-for-you” clients, Beeline uses marketing automation to do our work more efficiently, which helps to keep our costs down.

Read on to learn more about marketing automation and how our nonprofit marketing agency uses it to benefit our clients:

Automating Mundane Tasks

When we provide marketing support for our “do-it-with-you” clients, we almost always get them set up with several different marketing automation tools, because one of the things that these tools are great at is automating some of the more mundane tasks that tend to take up a lot of time.

Software can be utilized to do things like automatically send out donation receipts, alert donors if their monthly donation didn’t go through, remind people of upcoming events, manage unsubscribe requests, or even send out “Happy Birthday” messages to key supporters or volunteers.

Not only can utilizing software for these types of tasks free up your staff and volunteers to do more important things—it can also help reduce manual errors.

Marketing Automation Strategies with a Human Touch

When we use marketing automation strategies for our nonprofit clients, we do it in a way that saves our clients time and money but that doesn’t cause their marketing efforts, such as their email marketing, to lose the human element.

For example, with many of our clients, we help them develop a “welcome series” of emails that is automatically sent out when someone new is added to their email list. This welcome series includes a number of thoughtfully written emails that tell new subscribers what the nonprofit wants them to know about their organization. These emails may include a message from the founder or director, impact stories, client success stories, or a message from a current supporter about why they have chosen to support the nonprofit. They were all written by real people but are sent out automatically in order to save time and to ensure that no one gets missed.

Marketing automation can also be used to segment out your subscriber list so you can easily send out different emails to different types of people for better engagement. Subscribers could be put into categories such as “donors,” “volunteers,” “potential major gift donors,” or “monthly donors.” Then, when you launch a fundraising campaign, you can send out more personalized appeals. Your monthly donors could be thanked for their continuing support before they are asked to make an additional contribution to the campaign. Similarly, volunteers would be thanked for their commitment to the cause and then asked to consider a one-time monetary contribution.

Which Marketing Automation Strategies to Use

At our nonprofit marketing agency in Colorado Springs, we use many different marketing automation technologies on behalf of our clients. Some of them include Virtuous, MailChimp, Drip, and Hubspot. However, new ones are popping up all the time. We are constantly investigating and testing out new software to see if it can benefit our clients.

Software That Makes Things Easier, Not More Complicated

If using software for marketing tasks sounds like it will make your work more complicated than it needs to be, we would love to tell you more about how it works and how it can actually simplify things! Again, we want to stress that using these tools doesn’t mean you’re removing all human interaction between your organization and its supporters and subscribers. It just allows you to communicate with them more effectively and use your limited time more efficiently.

Contact our nonprofit marketing agency to set up a free consultation, during which you can ask any questions you have about marketing automation or any of the marketing services we provide.