Imagine this: You’re heading out the door to your workplace first thing in the morning. As you pull away from the house, a jogger passes you, going the opposite direction. He’s in military battle fatigues, and his pace is steady, neither relaxed nor flat-out. So obviously doing …
Nonprofit Marketing Blog
This “Forgotten” Facebook Ad Type Gets You New Donors
If you’re a nonprofit director or manager . . . Who depends on a consistent stream of new stakeholders to fulfill the nonprofit’s mission . . . Then you know at least something about lead generation. A lead is any new potential beneficiary or donor, whom you need to subscribe to your …
6 Powerful (And Ethical) Ways Of Combating Donor Fatigue
The very phrase is enough to make any nonprofit director’s mind go … Ugh: Donor fatigue Donors are human beings. They tire. They lose heart. They have money struggles. They lose sight of the problem. They feel nagged and taken for granted. They start suspecting the people they support aren’t …