If you’re a nonprofit director or manager . . . Who depends on a consistent stream of new stakeholders to fulfill the nonprofit’s mission . . . Then you know at least something about lead generation. A lead is any new potential beneficiary or donor, whom you need to subscribe to your …
Nonprofit Marketing Blog
6 Powerful (And Ethical) Ways Of Combating Donor Fatigue
The very phrase is enough to make any nonprofit director’s mind go … Ugh: Donor fatigue Donors are human beings. They tire. They lose heart. They have money struggles. They lose sight of the problem. They feel nagged and taken for granted. They start suspecting the people they support aren’t …
The Secret to Nonprofit Landing Pages That Convert (Plus How to Create Your Own)
Nonprofits that succeed in today’s technological era recognize that the Internet has become an essential platform for communication and outreach. Nowhere else can organizations connect with a global audience and capture newfound support at the click of a button. But the path to convert someone …