Here at Beeline, we strongly believe that using Google Ads effectively can be a game-changer for nonprofits! Like it or not, Google is the 300-lb. gorilla when it comes to search engines, so if you aren’t using Google to its full advantage to promote your nonprofit, you are definitely missing out!
If you’re like most nonprofit leaders, you haven’t yet ventured into the world of Google Ads. Maybe it’s because you are overwhelmed by the process and ongoing work it involves, or perhaps you are simply too busy doing all of the other things that go into running a nonprofit organization to delve into online advertising. Advertising on Google can understandably take a back seat to the important work you are doing, making it difficult to carve out the time to even get started.
In addition, you might consider Google more of a business tool than one that can be useful for nonprofits. We’re here to debunk that misconception! When used effectively, Google Ads can help you raise awareness, expand your reach, recruit new volunteers, and even raise funds!
Here’s why Google Ads are great tools for nonprofits and not just businesses:
Your Target Audience Is Almost Certainly Using Google
According to Statista, Google absolutely dominates the search engine market, having a market share of almost 82%! This has been the case for more than a decade now, and we don’t anticipate it will change anytime soon. Whether you are looking to increase your number of supporters, clients, or something else, the likelihood that your target audience is using Google is very high.
Rather than spreading your marketing dollars thin by trying to advertise in all the places your target audience might be, it makes a lot of sense to advertise in the place where they almost certainly are—Google!
Google Ads Have a Great ROI for Nonprofits (Especially When Using the Google Ad Grant)
While running paid ads on Google can get pricey, running free ads that you can obtain through the Google Ad Grant program for nonprofits can provide you with a great return on investment (ROI). When running free Google ads, your only expense is your time (or the money you invest in Google Ad Grant Management for nonprofits.)
The team at Beeline has helped many nonprofits maximize the return on their Google Ads by providing expert help and guidance. We can help you identify your target audience, as well as the goals for your ad campaigns, and then help you craft ads that will get the type of engagement you’re looking for. If needed, we can design special landing pages on your website that visitors will land on directly from your Google Ads.
You Can Track the Success of Google Ads and Easily Make Changes
One of the great benefits of Google Ads is that they come with the ability to monitor their results. You have access to all sorts of data and analytics that can tell you how often your ads are being clicked on and what visitors do on your website after landing there (how long they stay, how many pages they visit, etc.). If an ad is not performing well, you can easily modify it and see if the results improve. You can keep making changes until you start to see the results you’re looking for.
The same can’t be said for other types of advertising—especially print advertising. You could spend a lot of time and money designing and printing ads, and then have very little idea if they were actually effective. Making changes will cost you even more time and money!
At Beeline, we provide our nonprofit clients with monthly reports and analytics that they can easily understand. We can also make recommendations based on the results.
Ready to learn more about Google Ad Grant management for nonprofits? Contact us at Beeline. Send us an email or schedule a Zoom call here.
