Are you looking to grow your church by increasing attendance at your weekend services, or even at your weekday offerings? You can hope that your current attendees will invite their friends and neighbors to church, but how do you capture those people who are looking for a church but don’t know anyone who attends yours?
Nowadays, many people go straight to search engines like Google to find local church options. Does your church’s website currently show up at or near the top of the search results list for churches in your area? If not, your church could benefit greatly from advertising on Google! Even if your church does occupy one of the top spots in Google search results for local churches, it could still benefit from running Google Ads.
Here’s the good news: Google offers free advertising to churches that are registered nonprofit organizations! Yes, you read that right—free advertising!
Google has a program called the Google Ad Grant, which provides nonprofits, including churches, with up to $10,000 per month in advertising credit. (You can read more about the Google Ad Grant in this blog post, where we answer some frequently asked questions.)
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With the Google Ad Grant, your church’s website can show up as a top search result for the keywords you choose to target. You can choose to target general search terms such as “Churches in [your city],” or even something more specific like “Easter services in [your city]” or “Women’s Bible studies in [your city].” You can even change up the keywords you choose to target, based on previous results or based on what you want to promote that month.
Now, you might be thinking, “Free advertising on Google sounds great, but no one on our staff knows anything about running Google Ads or has the time to learn and then take on an ongoing advertising campaign.” This is true in many churches. Their staff members are already working at full capacity.
For churches like these, Beeline offers Google Ad Grant Management services. We work with many nonprofits around the country to manage Google Ad campaigns on their behalf. We can even help your church apply for the Google Ad Grant.
Once your church has received the Google Ad Grant, we can work with you to decide what keywords to target based on Google search traffic data, as well as your church’s goals. Do you want to promote a specific ministry or event? We can help you with that. Looking to get more visitors to your weekend services? We can help with that as well. However, with $10,000 per month in Google advertising credit, you can do both!
The team at Beeline are experts at running successful Google Ad campaigns that get results!
When you work with Beeline for Google Ad Grant management, we provide you with detailed monthly reports that will inform you about things like how many people saw your online ads, how many people clicked on them, and what type of action they took once they arrived at your church’s website.
Our Google Ad Grant management services are affordable and customized to your church’s specific needs. Want to learn more? Contact us or schedule a consultation with one of our Google Ads experts today!
