There are three signals that you can use, summed up by three simple words, that will help you: Understand email subscribers whom you can invite to become new donors or volunteersUnderstand donors whom you can invite to become recurring donorsUnderstand the people in your audience to reach out to …
Nonprofit Marketing Blog
7 Reasons Paid Ads Can Boost Your Google Grant Campaign
One of the biggest benefits about Google Ad Grants is that it doesn’t lock your organization out of running a paid Google ad campaign. The first question most people ask is this: if I’m already getting free ads, why would I want to also pay for them? Why spend any money, $10,000 per month is more …
What, Exactly, Is Your Marketing Agency Doing?
Part of our series on & control, transparency and accountability when working with outside experts In this article, we’re going to talk about how to get transparency and accountability from your outside marketing agency. To clarify, here is what we mean by transparency and …