We’ve talked in previous blog posts on our site about what the Google Ad Grant is and how important it is to have someone managing your nonprofit’s Google Ads campaign who knows the ins and outs of Google’s advertising platform.
Yes, Google Ads through the Google Ad Grant program are free for qualifying nonprofits, but that doesn’t mean you should waste valuable staff or volunteer hours by having them throw things at the wall to see what sticks. But that’s essentially what you would be doing if you have someone with little to no experience with Google advertising run your Google Ads campaign.
If you go to all the trouble to apply for a Google Ad Grant, you might as well use the ads to benefit your nonprofit in meaningful ways. Many nonprofits that run Google Ads use them to simply get people to click through to their home page, but there are other ways to use the ads that can be far more beneficial. For example, you could use the ads to substantially increase your nonprofit’s email subscriber list, add to the number of clients you serve, grow your volunteer base, or even increase the number of donations you receive online.
To achieve these types of results, spending money on Google Ad Grant management could be considered a good investment in your nonprofit organization. But don’t just hire anyone—you want to work with someone who will take the time to understand your nonprofit’s goals and who will craft targeted Google Ads campaigns to help you meet them.
Here at Beeline, we’ve been working with nonprofit organizations for many years, and we’ve also been crafting Google Ad campaigns for a long time. There aren’t many other marketing companies out there that have done both for as long as we have. Over the years, we’ve really honed our skills in creating effective Google ads—ads that get high click-through rates that result in engagement.
When you work with the team at Beeline for Google Ad Grant management, we will track the results of the ad campaigns we run on your nonprofit’s behalf. You will know exactly how well each ad performed. For example, if your goal is to grow your email subscriber list, we can tell you how many people signed up as a result of the Google Ads. We provide you with a report and analytics every month.
After seeing the initial results, you may even decide to do some paid Google Ads to supplement the free advertising you get from the Google Ad Grant. The team at Beeline can manage any paid ad campaigns as well and track their results.
As a company that has worked with nonprofits for a long time, we understand that most nonprofit organizations want to limit the amount of money they spend on marketing and management fees. They want to be good stewards of the money they receive from donations and grants. That’s why we work hard to make sure the money our nonprofit clients spend on Google Ad Grant management goes as far as possible. Our team works effectively to get our clients great results and to help them achieve their goals and advance their causes.
Do you want to learn more about Beeline’s Google Ad Grant management for nonprofits? We’d love to tell you more about our service and how we can help grow your organization through Google Ads. You can reach us by phone, email, or schedule a consultation through our online calendar here. We look forward to hearing from you!
