Every once in a while, we get asked by a potential client: “Have you ever done marketing for a nonprofit like ours?”
Even though our nonprofit marketing company has worked with a wide variety of nonprofit organizations, we haven’t worked with nonprofits representing all the great causes out there. However, when it comes to marketing, we would argue that it largely doesn’t matter whether or not we have experience working with a specific type of nonprofit.
Now, before you stop reading, hear us out!
It’s true that every nonprofit is different. They serve different populations. They do different types of work. They have different types of supporters. However, their marketing needs are largely the same. They need to raise awareness about their causes. They need to attract potential donors and volunteers. They need to explain how they are uniquely positioned to make a difference among the population(s) they serve.
With each nonprofit we work with, the messaging is different, but a lot of the tactics are the same—and it’s those tactics and their implementation that have a huge impact when it comes to the success of a digital marketing campaign! An organization could have the most beautifully designed website ever, but if no one ever sees it, it won’t do them much good. It might as well be a billboard in the desert. Even if people do see the website, if it doesn’t compel them to take action, it isn’t serving the nonprofit well or helping contribute to their success.
At Beeline, we work hard to create marketing campaigns for our clients that give them a great return on their investment. We use tried-and-true methods that help them meet their marketing goals.
With most of our nonprofit clients, we take a multichannel marketing approach. We create engaging digital content on their websites (including interactive content like quizzes), utilize relationship-building email campaigns, build high-converting donor pages, provide Google Ad Grant management, and more.
All of these tactics work together to create a well-rounded marketing strategy. Google Ads draw in new visitors to the nonprofit’s website. Once they’re there, they learn more about the organization through its digital content and sign up to receive email updates. The email campaign then keeps the organization top of mind and encourages people to get more involved.
Many of our marketing campaigns start with Google Ad Grant management. Using Google Ads is a strategy that is often overlooked by nonprofits, largely because running Google Ads can be confusing and time consuming. In addition, nonprofits that have tried running Google Ads in the past may not have seen the results they had hoped for. But here at Beeline, we are experts at Google Ads for nonprofits! We can help your nonprofit apply for the Google Ad Grant, which will provide your organization with free advertising on the largest search engine on the planet! We can then take on the management of your nonprofit’s Google Ads campaign to help get your ads in front of the right people for the best results.
Whether you operate a food bank, an after-school program, a disaster-relief organization, a disease-focused research organization, or something else, our multichannel marketing campaign can help get the word out to new people and also reinforce the valuable relationships you already have.
So, rather than looking for a nonprofit marketing company that has experience with your type of nonprofit, look for one that has proven results! You can learn more about the types of results we help our clients receive by taking a look at our case studies. You can also schedule a call with us to get information about how we can help your specific nonprofit organization with Google Ad Grant management and more.
