As someone who works at a nonprofit organization—and especially if you are the founder of that nonprofit—you are (hopefully) very passionate about your cause. You see a need and have dedicated your career to helping meet that need. Because you feel so strongly about your cause and the work you do, it can be frustrating or confusing when others don’t feel the same way. Even those who express interest in your cause aren’t putting their interest into action by donating or volunteering, and you just can’t figure out why.
The reason why is likely to have nothing to do with the amount of effort you are putting in and everything to do with your messaging and tactics.
Many nonprofit founders have found it very helpful to work with a nonprofit marketing agency in Tampa to bring in more supporters. An agency that specializes in working with nonprofits can provide a valuable outside perspective that can work with you to refine your messaging and put systems in place that will allow you to communicate with potential supporters more effectively.
Does your nonprofit currently have a communications strategy in place? We’re not talking about sending out a few emails during the year, randomly posting on social media, and then mailing out a fundraising letter at the end of the year. We’re talking about a very intentional strategy that leads potential supporters down a path—one that helps them get emotionally invested, builds trust, and provides them with compelling reasons to become supporters of your nonprofit.
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The average nonprofit doesn’t have a strategy like this in place. Their employees are doing a million other things to keep the organization running, and communicating with potential supporters can often get pushed to the side. They know it’s important, but sometimes it doesn’t feel as important as the many other tasks on their to-do lists.
As a nonprofit marketing agency working with organizations in Tampa and throughout the rest of the country, we have helped many nonprofits develop effective communications strategies that not only keep their followers informed, but that also encourage them to get more involved—either by donating to the cause or stepping up in other ways.
Whatever your nonprofit’s goals are, Beeline is here to help you meet them! Do you want to grow your email list? Turn subscribers into donors? Turn one-time donors into monthly donors? Increase attendance at your events? We will put a plan in place that gets the types of results you need! It doesn’t require your in-house team to knock on doors, make cold calls, or create elaborate newsletters. We develop strategies that are doable for even the busiest nonprofits. Need help implementing the plan? Beeline can help you with that as well. For some of our clients, we serve as their entire marketing department, while for others, we help them put a plan in place and then their in-house team takes it from there. Our flexible marketing service options make our nonprofit marketing agency perfect for Tampa organizations of all sizes.
We’d love to hear about the work your nonprofit is doing and how we can come alongside you to help grow your organization. Contact us today to set up a consultation.