If you’re of a certain age, you probably remember reading the Choose Your Own Adventure books as a child. These books were designed with the reader as the main character. Throughout the story, the reader is presented with a series of binary choices. Do you want to do “this” or “that?” If you choose “this,” you are instructed to turn to one section of the book, but if you choose “that” you go to a different section. The reader’s choices determine the course of action in the book, as well as the eventual outcome of the story.
Here at Beeline, we offer somewhat of a “choose your own adventure” model when it comes to nonprofit marketing. Rather than having just one option for marketing services, our nonprofit marketing agency offers Houston nonprofits three different options.
The first is our “Done for You” option. With this option, Beeline takes on all of your marketing tasks. We handle your email marketing, Google Ads, and social media marketing. We create lead magnets, landing pages, and donation pages on behalf of your Houston organization. Of course, you will have heavy input on the marketing content that we put out to be sure that it aligns with your messaging and goals, but you don’t have to be responsible for things like writing and sending out emails, designing online content, running ads, and tracking results.
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The second option we offer is “Done with You.” This is our coaching option. Our nonprofit marketing agency works alongside you to develop detailed marketing and donor development strategies and a workable plan that your team can implement. As long as you are a client, Beeline will offer your Houston nonprofit the support and guidance it needs to be successful!
Finally, Beeline offers multiple resources for Houston nonprofits who prefer to keep their marketing in house. We have a Google Ad Grant Email Course, as well as eBooks on Attracting New Donors, Attracting Corporate Partners, and Applying for the Google Ad Grant.
Why have we decided to offer our nonprofit clients different “adventures” from which they can choose? We know that not all nonprofits are in the same position. Some have very limited budgets but a capable support staff willing to take on marketing tasks. Others have healthier budgets and want to outsource their marketing so their staff and volunteers can focus on programming. Still others are somewhere in the middle. They just need some expert help to make their internal marketing efforts more effective.
When you contact our nonprofit marketing agency, we can help you decide which adventure is right for you based on your goals, your budget, and your in-house capabilities. We have satisfied clients on each of our three paths who are successfully growing their nonprofits with our help. Contact us to learn more about our nonprofit marketing services for Houston organizations.
