A Nonprofit Marketing Agency in Salt Lake City That Helps You Attract New Donors

To nonprofit leaders, fundraising can often feel like a distraction from the work they feel called to do. Most nonprofit leaders we know want to spend their time helping people, furthering a cause, and/or finding solutions to problems. But instead, they find themselves spending their working hours networking, writing proposals, and asking people for money so they can keep their nonprofit afloat.

What if we told you that there are ways to attract new donors to your nonprofit that don’t involve so much of your time? Would you be interested? You are probably thinking, “Yes, but what’s the catch?”

There’s not a catch! You just have to be willing to try some new things that you might not have tried before.

If you’ve always relied on in-person fundraising efforts, let us just tell you that there are ways to do fundraising effectively that don’t involve nearly as much of your valuable time! Speaking at community organizations, setting up booths at events, taking potential donors out to lunch, or even making a bunch of phone calls are not your only options. At Beeline, our nonprofit marketing agency helps Salt Lake City organizations, and others around the country, by creating online marketing plans. Our nonprofit marketing plans are designed to help grow your organization by targeting the people online who are most likely to support an organization like yours.

Grow Your Email List to Grow Your Donor Base

With most of our clients, our nonprofit marketing agency starts by helping organizations grow their email lists. You probably already have a list of people who have supported your nonprofit in the past or who have indicated at one time that they would like to get updates about what you are doing, but how do you go about reaching new people who currently have no idea that your organization even exists?

That’s where a Salt Lake City nonprofit marketing agency comes in!

At Beeline, our expertise is in attracting new people to your cause, and our methods don’t involve you leaving your office for meetings, events, or speaking engagements.

What we like to do is create digital resources that your nonprofit can use to draw in like-minded individuals. Maybe it’s an eBook, an interactive quiz, an online course, or some other free offering in which your potential supporters might be interested. It should be closely related to your cause in order to attract the right types of people. In exchange for the resource, people will be required to provide your nonprofit with their email address.

But here’s the important part: don’t just add those names and addresses to your email list so they get the next newsletter that goes out (which could be weeks or months from now). Instead, send them a special series of emails that introduce them to your organization and help them connect with your cause. The last email in the series should include a call to action, such as supporting your organization through a donation, volunteering for an upcoming event, or meeting some other specific need you have.

With all the marketing channels available, email still has the highest return on investment for nonprofits. If your nonprofit is not using email effectively in marketing and fundraising, you need to be working with a nonprofit marketing agency like Beeline that can help you with this. Not only can we grow your email list, but we can also craft a plan to help you communicate effectively with your email subscribers and turn them into valuable supporters.

Let’s talk! Our nonprofit marketing agency helps Salt Lake City organizations just like yours grow their donor bases so they can do more to advance their missions. Our services are customized for every nonprofit we work with, according to the organization’s needs and budget. Contact our office or schedule a call today.