Does your nonprofit organization currently work with a marketing agency in Long Beach? If they are like most marketing agencies, they probably provide you with regular reports that tell you the results of the campaigns they are running on your behalf. These reports might give you metrics on things like website visits, email open rates, and social media likes or follows. These are all interesting things to track, but they probably aren’t the results you care about most. Likes and clicks don’t bring in more donations or volunteers. Website visits that don’t lead to further action don’t do your organization much good either.
If your nonprofit is spending any sort of money on marketing, you want to see a return on that investment!
When you work with Beeline as your nonprofit marketing agency, we focus on providing the specific results your Long Beach organization is looking for. Every organization we work with is different. Some are simply wanting to grow their subscriber list. Others want to bring in more monthly donors. Still others want to increase the number of people who use their services, consume their content, or attend their events. For your Long Beach nonprofit, it might be something else entirely.
The Beeline team will take the time to understand your nonprofit’s goals (or help you develop some goals that can be addressed through marketing). Then we will come up with a plan to help you reach those goals.
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If you take a look at the case studies on our website, you’ll see how we have worked with nonprofit organizations of all types to help them meet specific goals. And these are just a few examples of the nonprofit organizations we have helped over the years!
Digital marketing involves a very specific set of skills and knowledge. Learning how to use digital marketing tools effectively is probably not a good use of your staff’s time. For most nonprofits, it makes sense to hand off their digital marketing to a team of experts who can handle it on their behalf so their in-house team can focus on the things they’re great at and more passionate about!
The key is to find a nonprofit marketing agency that you can trust. If you’re going to completely hand off your organization’s marketing, you want to ensure that the marketing agency will do what they say they will do and provide you with results that are backed by data. At Beeline, we make a point of communicating with our clients regularly regarding the results of the campaigns we are running on their behalf, and we do it in a way that our clients can understand. We provide them with the metrics that matter most to them, and we are always open to making adjustments when our clients’ goals change. For example, when we start working with a new organization, their goal may be to build a substantial email subscriber list. Later, they may want to work more on turning those subscribers into supporters. Our clients tend to stay with our nonprofit marketing agency for many years because we are willing and able to grow with them and meet their evolving needs.
We’d love to talk with you and see if our nonprofit marketing agency is a good fit for your Long Beach organization. Contact us to set up a call or to have your initial questions answered.
