As someone who works in a nonprofit organization, you know the importance of being flexible. Things don’t always go as planned. You don’t get that big grant you were expecting (or you don’t receive it when you were expecting it). A key employee or volunteer leaves without much notice. Your outdoor fundraising event gets rained out. Sometimes it seems like anything that can go wrong does go wrong.
When it starts to feel like nothing is going the way it should, it’s important to remain flexible. Setbacks might just mean that it’s time to adjust your goals, or they could be an indication that your nonprofit needs to go in a different direction. Or in some cases, they are a chance to prove that you and your team are resilient and can work through the trials. But in all cases, remaining flexible keeps you from breaking under the pressure!
As a nonprofit marketing agency working with nonprofits in Omaha and around the country, we know the importance of being flexible as well. Not all nonprofits have the same needs or the same budgets for marketing, which is why we remain flexible in the combination of marketing services we offer to each individual client.
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For some of our marketing clients, we take on all of their advertising and marketing tasks. We create digital assets that we can use to attract new supporters. We run ads on their behalf. We develop landing pages and donation pages for their websites. We do all of the email marketing and communications for their organizations. But for other nonprofits, we only do some of these tasks. The nonprofit might handle email marketing in house while our team takes on their Google Ads campaigns. For still other organizations, our nonprofit marketing agency provides expert coaching for their internal team.
By offering a range of services, all of which can be customized for a specific nonprofit and its needs, we can help more nonprofits grow to their full potential. If your nonprofit has a very limited budget, you can start with one of our helpful, but very affordable, resources, such as our eBook on how to use digital marketing to find new donors, or our email course on how to use the Google Ad Grant to benefit your nonprofit. If your budget for marketing is larger, we can discuss which services make sense for your organization and put together a customized plan to implement them.
Once you sign on for any of our marketing services, we carefully track the results of each campaign and make adjustments as needed. We remain flexible in our approach in order to get your nonprofit the best results possible.
Here at Beeline, we work best with clients who remain open minded and allow us to market their organizations in new and creative ways. For example, many of our clients have never used Google Ads to promote their organizations prior to working with us. They are often pleasantly surprised at how effective Google Ads can be at increasing their base of supporters and donors. Creating digital assets to use as “lead magnets” is another effective marketing tactic we use that is new to many of our clients.
Has your organization been looking for a nonprofit marketing agency that can be flexible and work with your budget and your nonprofit’s specific challenges? Beeline might just be the marketing agency you need! Contact us to set up a consultation or to get your initial questions answered.
