Have you heard of Google Ad Grants for nonprofits? You may have heard about this program in passing and thought to yourself, “That’s probably something I should look into,” but then everything else on your to-do list pushed that thought to the side. Or maybe you briefly looked into the program and decided that it looked too complicated or like something that would just add more tasks to your already full plate.
We get it. As someone who works at a nonprofit organization, we know you are busy! You wear multiple (dozens?) of hats. At a for-profit company, your same job would likely be handled by multiple staff members. So, it makes sense that you wouldn’t want to add even more work to your schedule.
However, if marketing and/or fundraising are part of your job description, using Google Ads as part of your marketing and fundraising strategies can actually help make your job easier—not more difficult. This is especially true if you work with the team at Beeline for Google Ad Grant management for nonprofits.
What Is a Google Ad Grant?
To put it simply, Google Ad Grants is a program by Google that provides qualifying nonprofits with up to $10,000 per month in free advertising on Google. Does this sound too good to be true? It really isn’t! This is a valid program that we’ve seen many nonprofits benefit from.
To be clear, Google isn’t writing nonprofit organizations checks for $10,000 to use on advertising. Rather, they are providing them with free advertising that is valued at $10,000.
With Google Ads, you can reach many more potential donors than you ever could through events, meetings, print marketing, or other forms of outreach. Google Ads are shown to people who are actively searching for organizations just like yours. It is a type of targeted advertising—which is one of the most effective kinds of advertising there is!
Google Ad Grant Management for Nonprofits with Beeline
If you want to take advantage of the Google Ad Grant program for nonprofits but don’t have any extra time in your schedule to go through the application process or learn how to manage Google Ads effectively, Beeline is here to help! Our team is made up of experts in Google Ads. We can help you get signed up for the program (or even do it for you) and then craft ads that get great click-through rates. We can create ads that focus on a specific area of need, whether that’s increasing awareness about your cause, building your email list, or driving more visitors to your website where they can find helpful resources.
When you work with Beeline to manage your Google Ads campaign, we regularly monitor all the ads that are running for your nonprofit. We quickly identify which ones are performing well and which ones need adjustments. We work hard to ensure that you get the most out of your Google Ads Grant!
If you choose to take advantage of a Google Ad Grant, please note that it should be only a part of your marketing/fundraising strategy, and not your only strategy. If needed, Beeline can also help you create a campaign that takes advantage of multiple methods of reaching potential clients, supporters, and donors.
Working with a nonprofit marketing company like Beeline isn’t as expensive as you might think. This is due to our unique approach to nonprofit marketing. We work with you, rather than for you. We provide your nonprofit with expert guidance and support, and we only take on the tasks that you can’t handle in house. This type of customized approach is key to working with nonprofits with limited marketing budgets.
Contact us today to learn more or take this quiz to see if your nonprofit is a good candidate for a Google Ad Grant.
