The very phrase is enough to make any nonprofit director’s mind go … Ugh: Donor fatigue Donors are human beings. They tire. They lose heart. They have money struggles. They lose sight of the problem. They feel nagged and taken for granted. They start suspecting the people they support aren’t …
attracting and retaining donors - Nonprofit Marketing Blog
4 Ways You Might Be Causing Donors to Leave
How nonprofits create donor fatigue and how you can instead retain donors The past several years have shown that donor attrition across nonprofits averages 55%. In other words, the majority of your new donors this year will go away next year.* Similarly, in nonprofit communications, …
3 Steps to Create Content that Attracts New Donors and Retains Current Donors
(this article originally appeared as a guest post on the Omatic blog!) How to Think About Meeting New Donors If you are at a party and see someone you want to meet, is it a good strategy to ensure you meet them by just standing there and hoping they’ll come talk to you? Or would you …
