Effective Marketing for Nonprofits: part 1 If you read a lot of the marketing advice, it’s going to tell you that the secret to getting a response from donors is to tell your story and use the latest tactics. While this isn’t bad advice, it’s shallow; tomorrow the words will change as will all …
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4 Ways You Might Be Causing Donors to Leave
How nonprofits create donor fatigue and how you can instead retain donors The past several years have shown that donor attrition across nonprofits averages 55%. In other words, the majority of your new donors this year will go away next year.* Similarly, in nonprofit communications, …
3 Steps to Create Content that Attracts New Donors and Retains Current Donors
(this article originally appeared as a guest post on the Omatic blog!) How to Think About Meeting New Donors If you are at a party and see someone you want to meet, is it a good strategy to ensure you meet them by just standing there and hoping they’ll come talk to you? Or would you …
