In business and in the nonprofit world, there is constant debate about how much your team should do in house and how much you should outsource. On the one hand, keeping tasks in house can often save money—especially if you are a nonprofit organization that has a good team of reliable volunteers. But on the other hand, outsourcing certain tasks, such as marketing, can often provide you with better results than your in-house team could achieve, and it can also free up your team to focus on things that are more closely related to your mission.
If you are a nonprofit that has already applied for and received the Google Ad Grant, you may be wondering what the best approach will be in order to see the best results from your Google Ads. Should you allow your team to run your Google Ads campaign, or should you work with a company like Beeline that are experts in Google Ad Grant management?
Running a Google Ads Campaign in House
Since we are a company that sells Google Ad Grant management services, you might expect that we would automatically encourage you to outsource your Google Ads campaign, but this isn’t the case. At Beeline, we also love to empower nonprofits to manage their own campaigns by providing them with helpful, affordable tools.
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The most popular tool we offer is our 5-day Google Ad Grant email course for nonprofits. When you sign up for this course, you will receive five consecutive days of emails from Beeline that will provide you with everything you need to know about running an effective Google Ads campaign for your nonprofit. During the five days, you will also have email access to the Google Ads experts on the Beeline team. You can ask them any questions you may have, including any technical questions.
The framework we provide in our email course is the same one we use every day at Beeline when we manage the Google Ads campaigns of our clients. If you implement it at your nonprofit, we have no doubt you will find success! We believe this so strongly that the email course comes with a money-back guarantee!
Outsourcing Google Ad Grant Management
Allowing your Google Ads campaign to be managed by experts like Beeline is another great option. Some nonprofits choose external Google Ad Grant management because they don’t have anyone in house with expertise in this area, nor do they the time to devote to becoming an expert in Google Ads. However, they still want to take advantage of the free advertising available to nonprofits through the Google Ad Grant.
With expert management, nonprofits can see a great return on investment from their Google Ads. If your nonprofit has ambitious goals for growth, maximizing the results of your Google Ad Grant through professional management can prove to be money well spent! Take a look at our case studies to see how other nonprofits have benefitted from partnering with Beeline.
If you’d like to learn more, schedule a call with us. You can get all your questions answered and find out what you can expect when you work with Beeline.
