As a nonprofit organization that has received a Google Ad Grant (or one that is currently looking into or in process of applying for the grant), you may also be looking into companies like Beeline that provide Google Ad Grant management as a service. Outsourcing the management of your Google Ads can be a smart move—especially if your nonprofit doesn’t have anyone in house who is familiar with Google Ads or is willing to devote the time to understanding how to use them effectively.
At Beeline, we are experts at running effective Google Ads and have helped many nonprofits just like yours meet their goals for growth.
As you research companies that provide Google Ad Grant management, it’s important to not just compare fees, but to also really understand the level of service each company provides for their management fee.
Beeline is committed to providing amazing results for our clients. Our team spends the time necessary to provide a good foundation to your Google Ads campaign from the beginning. We start by consulting with you to understand your nonprofit—its mission, its clients, and its work—and also to learn about (or help you determine) your marketing goals. With your Google Ads, are you hoping to reach more clients, or are you looking to gain more supporters? Or maybe you have online resources you are looking to promote. Whatever your goals are, we can help you achieve them through Google Ads.
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Once we understand your goals, we then research the keywords that the types of visitors you hope to attract to your website will likely be typing into Google. After that, we craft ad copy for each keyword or ad group. We ensure all ads comply with Google’s official policies for the Google Ad Grant. We often run A/B tests to determine which ad copy is the most effective for different keywords and phrases.
Once your ads are running, we carefully monitor their performance, tracking metrics such as click-through rates (CTR), conversion rates, and cost per click (CPC), and making adjustments as needed. We may add new relevant keywords and/or negative keywords (keywords that attract the wrong types of visitors), change up the ad copy, adjust bids, and/or change the landing pages.
With a Google Ads campaign, you can’t just “set it and forget it” and hope to get good results. Google Ad Grant management involves continuously revisiting ad campaigns to optimize their performance and ensure you are getting the most out of your Google Ads budget.
Beeline provides each of our Google Ad Grant management clients with a monthly report, and also offers a monthly check-in call to discuss campaign progress or to talk about anything new you wish to target in your advertising. We believe in full transparency so that our clients always maintain access to their Google Ad accounts!
In addition to the services mentioned above, which we provide to all our Google Ad Grant management clients, we also offer related services such as landing page creation, digital resource creation, and donation page creation. We can set up an automated “welcome” email that goes out to anyone who signs up for your newsletter, or a “thank you” email that goes out to anyone who donates through your website.
We know there isn’t a one-size-fits-all approach to digital advertising and marketing, which is why Beeline creates customized plans for each of our clients. Contact us to learn more about how we can help grow your nonprofit!
