Effective Marketing for Nonprofits: part 2 As I shared in the previous article on active listening in social media and Google ads, marketing is inherently relational. So if you want to get a response, the skills that serve you in real-life relationships serve you well here. While the latest …
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Social Marketing and Google Ads That Get a Response
Effective Marketing for Nonprofits: part 1 If you read a lot of the marketing advice, it’s going to tell you that the secret to getting a response from donors is to tell your story and use the latest tactics. While this isn’t bad advice, it’s shallow; tomorrow the words will change as will all …
What, Exactly, Is Your Marketing Agency Doing?
Part of our series on & control, transparency and accountability when working with outside experts In this article, we’re going to talk about how to get transparency and accountability from your outside marketing agency. To clarify, here is what we mean by transparency and …