How nonprofits create donor fatigue and how you can instead retain donors The past several years have shown that donor attrition across nonprofits averages 55%. In other words, the majority of your new donors this year will go away next year.* Similarly, in nonprofit communications, …
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3 Steps to Create Content that Attracts New Donors and Retains Current Donors
(this article originally appeared as a guest post on the Omatic blog!) How to Think About Meeting New Donors If you are at a party and see someone you want to meet, is it a good strategy to ensure you meet them by just standing there and hoping they’ll come talk to you? Or would you …
5 Questions to See if Google Ad Grants is Good for Your Nonprofit
In the previous article we shared two characteristics to evaluate Google Ad Grants for your nonprofit. Today, we'll look at 5 questions or variables to see if the program will be good for your organization right now. If you're busy and just want to get a specific answer as to whether the Google …
