Introduction If there's one element of digital nonprofit marketing that carries the promise of great potential at no direct cost, it's the Google Ad Grant. Inspired by Google's aim to drive social good, these ads represent an annual gift of up to $120,000 in in-kind ad spend for …
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When It Comes to Google Ad Grant Management, Trust, but Verify
Have you worked with professionals in the past who have made big promises about the type of results they could deliver to your nonprofit and then failed to deliver? Maybe they were outside fundraising professionals who you paid to help execute a fundraising campaign or event, or a nonprofit …
How Google Ads and Landing Pages Work Together to Increase Conversions for Nonprofits
In our blog, we talk a lot about how nonprofit organizations can get access to free advertising on Google through the Google Ad Grant. If your nonprofit hasn’t yet taken advantage of this program, we highly recommend you look into it. It really is a great free resource! Whenever you run digital …
