One of the biggest benefits about Google Ad Grants is that it doesn’t lock your organization out of running a paid Google ad campaign. The first question most people ask is this: if I’m already getting free ads, why would I want to also pay for them? Why spend any money, $10,000 per month is more …
Nonprofit Marketing Blog
What, Exactly, Is Your Marketing Agency Doing?
Part of our series on & control, transparency and accountability when working with outside experts In this article, we’re going to talk about how to get transparency and accountability from your outside marketing agency. To clarify, here is what we mean by transparency and …
Being a Good Steward of Your Nonprofit
Part of our series on control, transparency and accountability when working with outside experts It’s rare for a nonprofit organization to (internally) have every skill they need to successfully run all marketing, advertising, and communication. It makes sense to not cover every need with a …