Effective Marketing for Nonprofits: part 2 As I shared in the previous article on active listening in social media and Google ads, marketing is inherently relational. So if you want to get a response, the skills that serve you in real-life relationships serve you well here. While the latest …
Nonprofit Marketing Blog
Social Marketing and Google Ads That Get a Response
Effective Marketing for Nonprofits: part 1 If you read a lot of the marketing advice, it’s going to tell you that the secret to getting a response from donors is to tell your story and use the latest tactics. While this isn’t bad advice, it’s shallow; tomorrow the words will change as will all …
4 Ways You Might Be Causing Donors to Leave
How nonprofits create donor fatigue and how you can instead retain donors The past several years have shown that donor attrition across nonprofits averages 55%. In other words, the majority of your new donors this year will go away next year.* Similarly, in nonprofit communications, …