Google Ad Grants has been in existence since 2003. It’s hardly an announcement to tell you that your 501c3 organization can access $10,000 in monthly free ads through Google. However, when nonprofit leaders consider the program, they usually approach it with a mindset as if it is a traditional …
Nonprofit Marketing Blog
These 3 Signals Show Your Subscribers Are Ready to Donate
There are three signals that you can use, summed up by three simple words, that will help you: Understand email subscribers whom you can invite to become new donors or volunteersUnderstand donors whom you can invite to become recurring donorsUnderstand the people in your audience to reach out to …
7 Reasons Paid Ads Can Boost Your Google Grant Campaign
One of the biggest benefits about Google Ad Grants is that it doesn’t lock your organization out of running a paid Google ad campaign. The first question most people ask is this: if I’m already getting free ads, why would I want to also pay for them? Why spend any money, $10,000 per month is more …