When it comes to digital marketing, sometimes nonprofits want outside help. Whether it’s managing high-converting search ads to drive new donations, or crafting email marketing series that turn cold subscribers into ardent supporters, your organization might find it helpful to lean on an expert …
working with outside experts - Nonprofit Marketing Blog
What, Exactly, Is Your Marketing Agency Doing?
Part of our series on & control, transparency and accountability when working with outside experts In this article, we’re going to talk about how to get transparency and accountability from your outside marketing agency. To clarify, here is what we mean by transparency and …
Being a Good Steward of Your Nonprofit
Part of our series on control, transparency and accountability when working with outside experts It’s rare for a nonprofit organization to (internally) have every skill they need to successfully run all marketing, advertising, and communication. It makes sense to not cover every need with a …