You’ve likely landed on this website because you need help with marketing for your nonprofit organization. You’ve probably considered other options, including handling your marketing in house or going with one of the big, well-known marketing firms, but we say, “Why not us?”
Here are 7 reasons why you might have considered NOT using Beeline as your nonprofit marketing company and the reasons why you absolutely SHOULD:
1. You don’t know who we are.
Beeline has partnered with and been featured by many respected companies and consultants in the nonprofit space, including:
- We Are For Good
- Quam Taylor
- Hands on Fundraising
- Tony Martignetti Nonprofit Radio
- Nonprofit Snapcast
- Julia Campbell Social Media for Nonprofits
- CauseVox Digital Fundraising Summit
2. You aren’t sure about our work and the results we get for nonprofit organizations.
Read Beeline’s featured case studies, watch the testimonial videos from our clients, and be inspired!
3. You feel like marketing is a distraction from your mission.
When your marketing strategy aligns with your core beliefs, it’s not a distraction from your mission, but a part of it. A marketing strategy rooted in your core beliefs grows your organization by attracting more like-minded supporters, donors, and volunteers, and allows you to advance your mission more effectively.
4. Marketing takes away from your nonprofit organization’s limited funds and man hours, and is largely ineffective.
Most marketing consultants and agencies offer “done-for-you” service. This type of service is expensive because outside marketing experts have to put in many hours to make your campaigns effective. The more time it takes to get there, the more it’s going to cost, and there’s very little you can do to mitigate it.
On the other hand, if you give your marketing or development director a “do-it-yourself” system like an online course, it might be cost effective, but when it invariably isn’t enough to get meaningful results, you’re back to square one.
To ensure your marketing is both effective and a good long-term investment for your organization, you need “done-with-you” services: a combination of having a team of marketing experts handling everything not worth your time to learn and training you to do everything you can, while ultimately taking charge (and the responsibility) to get results from your marketing efforts.
5. You don’t have a big budget for marketing.
This is the situation most nonprofits find themselves in. Because Beeline focuses exclusively on nonprofits, we understand the challenge and have structured our services to be affordable. We work alongside our clients as partners and train them to do all they can for themselves. This approach is effective at getting results and is more cost effective than full marketing (“done-for-you”) services. However, if you don’t have any capacity, our team can handle your marketing. The key is that we are prepared to train and support you to do as much marketing as makes sense to keep your costs down.
6. You could hire someone else with a bigger name or a marketing company that will do everything for you.
To put it simply, a bigger name = a bigger price tag. Well-known brands don’t always get the best results, and it’s only the results that matter! Take a look at our client case studies and read our client testimonials before you go with another company just because of their name recognition.
You should also consider that a consultancy like Beeline gives its clients far more attention and care than most larger agencies, which can have hundreds of other clients. We don’t have anything against big marketing firms—there are some great ones out there—but know that when you work with Beeline, you will have our full attention. Every client matters!
7. You’ve been burned by another marketing or consulting agency and prefer to keep your marketing in house.
At Beeline, we teach our clients how to have ownership over their marketing and how to get transparency and accountability from their agency or consultant. You shouldn’t have to wonder what your agency is doing on your behalf or blindly trust that the reports they are providing you with are accurate. When you work with us, we will provide you with everything you need to keep tabs on your marketing campaigns and the results they are producing.
In addition, when you work with Beeline, you can keep a portion of your marketing tasks in house. We offer coaching, in which we work alongside your team to help you excel in the parts of marketing where you are the subject-matter experts.