Marketing Your Mission
Our marketing services are designed to attract new visitors to your website, encourage those visitors to become subscribers to your email list, and eventually become supporters of your organization. We can create a customized marketing plan for your nonprofit organization using any or all of the following services.
Google and Bing Ads Management
- Set up and manage your Google / Bing Grant and/or paid ad account(s)
- Build landing pages to better convert visitors into subscribers and donors
- Provide you with monthly reporting and analytics on all campaign results
Digital Resource Creation
- Create digital content that attracts new visitors to your website
- Write and design engaging eBooks that match your brand
- Incorporate your original digital content into your advertising and marketing campaigns
Interactive Quiz Creation
- Write and design quizzes that attract visitors to become new email subscribers
- Provide custom results pages for every quiz-taker
- Send you data for each quiz completion and/or a monthly summary
Landing and Donation Page Creation
- Design high-converting pages that match your brand
- Design unique “Thank-you” pages that convert new subscribers into instant first-time donors
- Incorporate your landing page(s) into your advertising and marketing campaigns
Email Marketing
- Compose and set up automated email series to welcome new subscribers
- Write relationship-building emails that effectively lead subscribers to become first-time or long-term donors
- Create email campaigns focused on keeping existing donors engaged
“Beeline does the job and does it really well. They are always on top of it and finish every project they start. We couldn’t appreciate them more. Their monthly updates are always clear and concise, sharing the work completed, as well as accurate data of our increasing numbers. Their Director Chris is always researching new and innovative ways to improve results. He is reliable, knowledge and best of all, he has a quick turn-around rate.”
– Marketing Director, Community Health Organization, California
Marketing your nonprofit organization shouldn’t be an afterthought. Effective marketing is what helps others learn about your organization’s mission and work. It’s how you encourage those outside of your immediate circle of influence to get involved and grow your base of supporters. Most small nonprofits don’t have the funds to keep an in-house marketing expert on staff. Even when this is the case, the person usually lacks one or two of the many skills required to implement effective marketing. So, the task of marketing often falls on other staff members who are already wearing multiple hats and don’t necessarily have the unique expertise required to market an organization successfully.
