Your Guide to Get $10,000 per month in Google Ads for Nonprofits
Wish you could attract thousands of people to your organization’s website, grow your potential donor email list by 100 or more, or expand the reach of your mission every single month? With the Google Ad Grant, you can effectively do all of these things without spending anything on ads.
While the application process to get this grant can be far easier than others, it is still quite time consuming.
As of 2023, Google no longer uses Techsoup to validate or verify your nonprofit (501c3) status!
This guide will show you how to follow the new steps to get your nonprofit validated (without a Techsoup validation token!) and get into for Google for Nonprofits.
Download Our Free Guide that Makes Your Grant Application Process Fast and Easy
Is Your Organization Eligible?
If you’ve never looked into the program before, this is probably the first question to ask. Ad Grants is one of the most widely available grants available for nonprofits, and is unique in that, if your organization is eligible and willing to complete everything Google requires, acceptance into the program is almost guaranteed. There are two things to consider before pursuing this grant:
- Is my organization eligible? (Easy to answer!)
- Is this the right program for my organization right now? (Requires a little more thought)
To get a quick answer to both of these questions, take this short quiz.
Why Don’t More Nonprofits Use Google Ad Grants?
- Lack of awareness – Although the program has been around for years, many nonprofits still haven’t heard of it, or aren’t aware that they are eligible
- Confusing application process – Though the application process for this grant is easier than others, you still have to go through many separate steps in different platforms. That’s why we’ve created a guide to help you!
- Difficulty of use
| Google Ads is a powerful tool that gives you: | Google Ads is not: |
| $329 per day ($10k/month) of pay per click ads in Google Search | $10,000 in actual money |
| A great channel to find new donors | An ultimate fundraising or marketing solution |
| An effective means to increase the reach of your mission | A simple-to-use platform |
If you’re interested in seeing what Google Ad Grants can do for you, the first step is to get our guide so you can easily apply!
Download the Guide Now!
Curious to learn more about the free Ad Grant from Microsoft for the search platform Bing? Read our comprehensive article on Microsoft Ads for Social Impact!
