Does your nonprofit want to take advantage of the Google Ad Grant, but you’re not sure where to start?
The team at Beeline has developed an affordable, 5-day email course that will provide you with a step-by-step guide to using the Google Ad Grant to benefit your nonprofit.
For only $97, you will learn how to apply for and receive the $10,000/month grant that you can then use to promote your nonprofit using Google Ads. When you follow the steps in our course, you will save hours setting up your initial campaign and avoid costly mistakes. Not only that, but you will also receive Beeline’s proven framework for running successful Google Ads campaigns—the same one we use for our own clients! You will also have access to email support from our team of Google Ads experts during the 5-day course, where you can ask any questions you may have.
Google Ad Grant Course Outline
Day 1: Introduction and Getting Started
- Evaluate your Google Ad Grant eligibility
- Identify and avoid common pitfalls
- Make your website Google friendly
Day 2: Creating a Digital Resource to Offer
- Use lead magnets (e.g., eBooks, guides, checklists, webinars) to increase click-through rates
- Design resources that suit your nonprofit’s mission and audience
Day 3: Setting Up Your Google Ads Account
- Create and configure your Google account
- Link your account to Google Ad Grants
- Set up conversion tracking
- Research keywords
Day 4: Crafting Effective Ads and Campaign Management
- Identify what makes compelling ad copy
- Set goals
- Dial in campaign settings and bid strategies
Day 5: Optimization and Advanced Tips
- Use Google Analytics to optimize your campaign
- Implement advanced strategies
- Learn from successful campaign case studies
The Google Ad Grant Course Guarantee
The success of your nonprofit’s Google Ads campaign will be almost entirely determined by the effort you and your team put into it. In other words, the framework we provide in our 5-day course needs to be implemented if you want to see results! However, because our course is based on everything Beeline does day in and day out, we are confident that if you implement this course, you will succeed!
But if you are unsatisfied with the course, for any reason, we will provide you with a full refund. Just contact us within 30 days of purchasing the course.
After completing the course, you may decide that running your own Google Ads campaign is more than you or your team can handle in house. If that is the case, we would love to talk with you about the Google Ad Grant Management services that Beeline provides. Our team can take on the day-to-day management of your Google Ads campaign and help you get the most out of the Google Ad Grant.
