If you run a nonprofit organization in Colorado Springs, you likely want to see it grow. But if your nonprofit is like most, you have a small team of employees and volunteers who are already stretched to capacity. They are so busy handling the day-to-day operations that there is little time left to focus on long-term, or even short-term, growth.
Beeline is a nonprofit marketing agency in Colorado Springs that helps organizations grow through digital marketing. At Beeline, we teach nonprofit leaders how to become more effective in their work and fundraising by unifying their marketing strategy with their mission. We work closely with our clients to get people excited about the work they are doing.
A Customized Approach to Nonprofit Marketing
Every nonprofit in Colorado Springs is different and therefore has different goals. Some nonprofits are trying to raise awareness and funding for a certain medical condition. Others are focused on helping individuals out of difficult life circumstances, such as addiction, abusive situations, or poverty. Still others are committed to the environment or animal welfare.
At Beeline, we craft customized marketing plans to help each of our clients meet their specific goals for growth.
Some nonprofits only need a small amount of help when it comes to marketing. For these organizations, we offer consulting services and resources that their internal teams can use. Other nonprofits just need help in a certain area, such as marketing strategy development, or the more technical aspects of digital marketing. Still others want Beeline to take on all aspects of their marketing. Whatever your nonprofit needs, Beeline can develop a plan to meet those needs!
Grow Your Nonprofit’s Contact List Through Digital Marketing
One of the goals that many of our clients have is to increase their base of supporters. With clients who have this goal, we often start by helping them grow their email lists. Then, they can communicate regularly with these individuals, and over time, turn them into supporters.
If all you’ve ever done to grow your email list is have a sign-up sheet out at events, you are missing out on a goldmine of potential supporters! Beeline helps nonprofits find potential supporters online. These are people who may never attend one of your events, stop by your booth at a community fair, or hear you speak in person about your cause, but who would love to support your work! Through targeted marketing, Beeline connects your nonprofit to the people online who are most likely to care about a cause like yours.
Google Ads in Nonprofit Marketing
Running Google Ads isn’t just for businesses. Nonprofits can also benefit from Google Ads when used effectively. At Beeline, we are experts at running effective Google Ad campaigns that bring potential supporters to our clients’ websites, where visitors can then take further action. That action might be subscribing to a nonprofit’s newsletter, signing a petition, learning more about volunteer opportunities, or even donating to the cause.
Now, if you know anything about Google Ads, you might know that running them can be expensive, but there’s good news! Google has a program just for nonprofits called the Google Ad Grant that provides free advertising to qualifying nonprofits!
Our nonprofit marketing agency can determine if your nonprofit qualifies and then help you apply for the grant. Once you receive it, we can manage your Google Ad campaigns to make the best use of your free advertising.
Our clients who use us for Google Ad Grant management have seen some amazing results! One client increased their email subscriber list by 250 per month, and signed up an average of eight new donors every month! Another client doubled their email list in just four months. When you use Google Ads to increase your subscriber list, your nonprofit can reap the benefits for years to come!
Email Marketing, Landing Page Development, Social Media Marketing, Lead Magnets, and More!
At Beeline, we take a multichannel approach to marketing. In other words, we don’t just focus on one marketing channel, but instead, use any marketing channel that we believe will benefit our clients. On our team, we have experts in email marketing, social media marketing, Google and Bing advertising, landing page development (including donation page development), lead magnet creation, and more.
We are known for our creative approach to marketing that helps nonprofits stand out online and get the types of results that matter. We don’t just get our nonprofit clients more “clicks” and “likes.” Instead, we bring visitors to their websites who then take action! We can also help keep their current supporters engaged and even encourage them to get more deeply involved.
When you hire Beeline as your nonprofit marketing agency in Colorado Springs, we will work with you to determine the right approach for your specific organization, based on your goals, your budget, and your in-house capabilities.
Contact us to schedule an initial phone call or video call with one of our nonprofit marketing experts.
