The Google Ad Grant is one of the best marketing resources out there! This program offers eligible nonprofits free advertising on the world’s largest search engine—up to $10,000 per month in advertising credits!
Is your nonprofit organization taking advantage of this free resource? If not, you likely fall into one of four categories. Click on the option that best applies to you to learn more about the Google Ad Grant and how it can benefit your nonprofit.
This Is the First Time I’m Hearing about the Google Ad Grant. Tell Me More!
The Google Ad Grant is a program designed specifically for nonprofits that provides up to $10,000 per month in advertising credits on Google. Qualifying nonprofits fill out the application, and once approved, can immediately start utilizing the Google Ads platform for free! The credits provided by the Google Ad Grant can be used to run ads that will draw visitors to your website for just about any reason—to raise awareness about your cause, promote your programs to potential clients, attract new supporters, and more.
You decide the types of ads you run, how they’re worded, the types of people who can see them, and the pages to which they will link (with very few restrictions from Google).
The Google Ad Grant is truly one of the best marketing resources out there for nonprofits!
I Want to Apply for a Google Ad Grant. Where Do I Start?
Not every nonprofit will qualify for the Google Ad Grant, but most do! The two basic qualifying factors are that your organization is a valid nonprofit under the federal government’s 501(c)(3) rules, and that it has a quality, secure website.
See if your nonprofit organization will likely qualify, and if your organization can benefit from the Google Ad Grant by taking our quiz. This quiz also addresses Microsoft Ads, which might benefit your nonprofit as well.
You can learn more about the Google Ad Grant by downloading our free guide to Google Ad Grants, which includes a step-by-step guide that will take you through the application and validation process.
I Have Already Been Approved for the Google Ad Grant. Now I Need Help Getting Great Results!
Here’s a scenario we’ve seen play out time and time again: A nonprofit gets approved for the $10,000 in free advertising from the Google Ad Grant. The person put in charge of managing the Google Ads logs into their account and almost immediately gets overwhelmed. He or she may simply abandon the idea of running ads on Google (even though they’re free!) because everything is just too confusing. If the person is really determined, he or she may spend some time figuring things out and even manage to run a few ads. However, the results are not good. Their ads get very few click-throughs and result in even fewer conversions.
How much different could this scenario be if they’d had some guidance from the beginning?
For nonprofits who want to handle their Google Ads campaign in house, Beeline has created a 5-day email course that provides everything they need to know about the Google Ad Grant and running effective Google Ad campaigns. The course teaches nonprofits how to:
- Quickly apply and get the $10,000/month Google Ad Grant
- Save hours setting up an initial campaign
- Access all of Beeline’s Google Ad Grant-related resources
- Start a campaign with the proven framework that we use for our own clients
- Get email support from the Beeline team to answer any questions during the 5-day course
This course is great for nonprofits that don’t have the budget to completely outsource Google Ad Grant management to a nonprofit marketing company like Beeline but that do have staff or volunteers with the time to spend on this marketing task.
Learn about the Google Ad Grants Email CourseI Want an Expert to Take on Our Google Ad Grant Management
For nonprofits that want a team of experts to handle their Google Ads campaign, Beeline offers complete Google Ad Grant management services.
Google Ad Grant management is for nonprofits that have healthy marketing budgets but not necessarily the in-house personnel to manage a Google Ads campaign. It’s also for those who want to maximize the effectiveness of their Google Ads. When you work with Beeline for Google Ad Grant management, we deliver fast results—results that are based on your organization’s specific goals for growth.
Our Google Ad Grant management team will provide your nonprofit with the following services:
- Optimize new and current ad campaigns for keywords that really matter, in order to take full advantage of the Google Ad Grant
- Create lead magnets that attract new subscribers
- Attract a steady flow of new subscribers, with no effort on your part
- Create email sequences that welcome new subscribers, and nurture existing ones so that revenue steadily grows
- Provide monthly reports on ad campaign performance
As with all the services we provide at Beeline, our Google Ad Grant management services are completely customizable based on your nonprofit’s needs and budget. Contact us to learn more about how we can maximize the effectiveness of your organization’s Google Ads campaign.
